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The New CMO: The Voice of the Customer Within the Organization

Custora Director of Product Nitika Sheth recently presented on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value.

In this webinar, you'll learn: 

  1. How the finance team can use customer lifetime value for annual revenue and profit forecasting
  2. How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  3. How customer-centric KPIs help CMOs become the voice of the customer within their organizations