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Where Retail Organizations Fall Short with Segmentation


Custora CEO Corey Pierson will walk through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include:

You'll learn:

  • 1. Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration

  • 2. Misconceptions in the debate between segmentation and 1:1 personalization

  • 3. The friction points that prevent people from testing their segmentation approaches

  • 4. The inability to operationalize a test and learn environment



Corey Pierson

CEO, Custora