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Powering 1:1 Marketing at Kendra Scott


Join us as we chat with Megan Kohout, VP E-Commerce and Customer Analytics at Kendra Scott, about the company's journey towards 1:1 marketing.

You'll learn:

  • 1. How Megan thinks about reaching each of her customer segments with relevant product recommendations, offers, and messages

  • 2. How Kendra Scott is solving common blockers to one-to-one marketing, including creating a single customer view, defining the customer lifecycle, and scaling findings across channels

  • 3. How Kendra Scott is using predictive segmentation to build audiences and activate them across channels



Thursday, May 16

10 am PT / 1:00 pm ET 


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Chris Jones

Chief Product Officer, Amperity

Megan Kohout

VP E-Commerce & Customer Analytics, Kendra Scott

Corey Pierson

CEO, Custora