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A FEW CUSTOMER-OBSESSED RETAILERS THAT USE CUSTORA

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One and (Not) Done

No matter what you call them, if you work in the retail industry, they're a real concern. The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you're leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer.

With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys.

Read the eBook to learn:

  • 1. The magnitude of the one-time-buyer problem

  • 2. How to make the shift from “channel-centric” to “customer-centric”

  • 3. A 5 step plan of action to convert more one-time-buyers into repeat customers


One-time buyers. One-and-dones. One-buy stands. Buy-bye bennys.

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Leveraging Customer Data to Address the One-Time Buyer Problem

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